Choosing which kids’ charity to donate your time and money: what a conundrum. We often wonder what makes people choose one children’s charity over another. Is it the mission, the people behind the organization, their financial status, or their actions and programs?

We’ll be looking into this in 2019. We’ll start within: why did we (employees, volunteers & Board members) choose Traveling Stories as our preferred kids’ nonprofit to invest our most valuable resource — our time.

Then we’ll be asking our donors why us.


Through discovering what made people choose Traveling Stories, we’ll better be able to know where to focus our priorities. The new year brings in a sense and need of renewal and makes it a great time to open the doors and windows, get a change of air, and after an introspection have a great idea of what works, what needs to be improved, and what needs to change.

People set new year’s resolutions. This is our way of setting some form of resolution for the entire organization.


Starting with myself: I choose Traveling Stories because I am head over heels in love with our mission to empower kids to outsmart poverty by helping them fall in love with reading. I have a thing for these two words in particular: empower & outsmart. How brilliant! Empowering kids gives them the power to become whatever they wish, it gives them the drive and the capacity to follow through. And what to say about outsmarting? Not any kind of outsmarting, but outsmarting poverty. Using your mind to not fall in its trap. When you outsmart poverty you step away from it by making very conscious choices.


We could also go as far as ask why choose a kids‘ charity in particular? Why not fight cancer, or homelessness, or animal shelters?

Investing financial resources to help children survive and develop to their full potential is, first and foremost, a moral imperative. But investing in children is also important on practical grounds.

Can you imagine a future where a society does not invest in its children? That’s a chilling thought.

Written by Marie Lapointe
Director of Operations & Marketing